Cortina is the leading bicycle brand in the Netherlands. I am responsible for the full Google Ads account management, from campaign strategy through to daily optimisation. This covers Search, DSA, AI Max and Performance Max campaigns. Following a website migration, I rebuilt and validated the entire conversion and tagging structure to ensure all data flowed through reliably. I build and maintain dashboards and data pools for internal use, develop annual PPC strategies and budgets, and contribute to CRO optimisations based on campaign and user data.

FBTO is one of the larger Dutch insurance companies. Each quarter I deliver a comprehensive SEO analysis, bringing together market trends, demographic developments, backlink profiles and on-page performance into a clear report. Using both internal and external data, I map out search term performance and benchmark FBTO against its direct competitors in the health insurance market.

NHA is one of the largest online education providers in the Netherlands. I manage the paid search campaigns and carry out monthly and annual market research to map trends, competitive activity and areas of opportunity. Alongside SEA reporting, I also work on organic visibility through SEO and GEO optimisation, ensuring NHA performs strongly in both paid and organic search.

Beethoven is an international recruitment campaign for multiple technical universities and higher education institutions. I am responsible for the full management of Google Ads campaigns, from brand awareness through to lead generation. Together with my colleagues, I develop the annual PPC strategy, manage Google Ads campaigns on a weekly basis and analyse user behaviour via GA4 and Hotjar. I also cover the technical side, from tagging and international consent management to building dashboards. I run A/B tests and put forward CRO improvements to increase conversion rates across multiple countries.

For Food First Health I set up the full Google Ads strategy for 2026. This involved thorough keyword research, a clear channel recommendation and landing page advice aimed at generating leads through paid search.

For financial services provider Grenke I carry out a combined SEA and SEO analysis each month and developed the full annual media plan for 2026. I monitor campaign performance continuously and provide recommendations on budget allocation across channels and time periods.

For the Dutch Gambling Authority I set up and managed the Google Ads campaign for openovergokken.nl from scratch throughout its full run. I developed the media plan for the Google channel, reported monthly to stakeholders and analysed website performance during the campaign period.

For Eazie I manage campaigns on a weekly basis and contribute to the annual media strategy. I advise on budget allocation, handle data connectivity in the dashboard and provide input on the activation approach for the year ahead.

For funeral insurer DELA I carried out an independent SEA audit as a second opinion against the external agency Dentsu. I analysed the campaign structure and performance in the private funeral market, substantiated the decline in ROAS and recommended a restructure towards exclusively reactive Search campaigns.

For the Metropolitan Region Rotterdam The Hague I set up the full website tagging via Google Tag Manager and GA4. The measurement foundation I built forms the basis for always-on campaign tracking and quarterly reporting.