Hello, I'm Siham
My marketing journey began in 2018 at an international school, where I built brand awareness, generated leads, and nurtured strong community relationships through events and strategic communication. The broad scope of that role allowed me to grow rapidly, and I soon realised I had found my passion.
Since then, I’ve gained valuable experience across both B2B and B2C industries, with a particular focus on B2B marketing. From lead generation and content creation to SEA and CRO, I focus on turning data-driven insights into impactful campaigns.
Curious about my projects? Take a look, and let’s connect to discuss how I can contribute to your team.
Hard skills
SEO
Proficient in on-page and off-page SEO, technical SEO, keyword research, and content optimisation. Contributed to a 23% increase in organic traffic for Destofzuigerzak.nl through strategic SEO initiatives and technical improvements.
Web development & Design
Working knowledge of HTML and CSS, with hands on experience collaborating with developers to implement web architecture changes and CRO strategies.
Graphic design & Video editing
Familiar with Adobe Photoshop, Illustrator, and Premiere Rush, producing visual content like promotional banners and video assets.
CRM & Automation tools
Experienced in HubSpot and Active Campaign, building automated workflows for lead nurturing, customer segmentation, and personalised email campaigns.
Design & Prototyping tools
Capable with Canva and Figma, creating wireframes, mockups, and marketing assets that align with brand guidelines and campaign objectives.
SEA
Experienced in managing paid search campaigns, with a focus on maximising ROAS through data-driven decision-making and ongoing performance analysis.
Content creation & copywriting
Skilled in creating engaging, SEO friendly content across various formats, including web pages, blogs, knowledge articles, and product descriptions, tailored to user intent and brand voice.
Website & Content management
Familiar with WordPress and other CMS platforms, maintaining and optimising websites for enhanced UX and SEO performance
Data analytics & Reporting
Proficient in GA4, Tableau, Looker Studio, SPSS, Semrush, Ahrefs, and Microsoft Excel. Competent in compiling performance reports and generating actionable insights from heatmap tools like Microsoft Clarity and Hotjar
CRM & Automation tools
Experience in planning, creating, and optimising email marketing campaigns, including A/B testing, segmentation, and performance tracking to improve engagement and conversions.
Soft skills
Strategic thinking
Able to develop and execute marketing strategies that balance creativity and data-driven insights.
Project management
Experience leading strategic projects like loyalty program development and customer account plans, ensuring timely delivery and alignment with business goals.
Attention to detail
Thorough in content creation, data analysis, and design, focusing on consistency and quality across all marketing channels.
Multilingual proficiency
Fluent in Dutch, English, and Somali, with working knowledge of Arabic, and currently learning French.
Critical thinking
Approaches challenges with a problem-solving mindset, making data-informed decisions to drive growth and efficiency.
Analytical mindset
Strong research and analytical skills, translating data into actionable marketing strategies and performance improvements.
Collaboration & Communication
Comfortable working cross-functionally with designers, developers, and external teams to execute cohesive marketing initiatives.
Creativity & Innovation
Capable of producing engaging content and creative marketing assets, from promotional banners to lead-nurturing products.
Time management & Prioritisation
Efficiently manages multiple projects simultaneously, meeting tight deadlines in fast-paced environments.
Adaptability & Continuous learning
Quick to adapt to new technologies, industry trends, and evolving marketing strategies, contributing to long-term success in dynamic environments.